SodaStream (IPO in 2010)

SodaStream (Nasdaq: SODA) is the world’s leading manufacturer, distributor and marketer of Home Carbonation Systems, which enable consumers to easily transform ordinary tap water into carbonated soft drinks and sparkling water.

The advantages of SodaStream’s products include:

  • Convenience: Eliminates the need to carry home full bottles from a retail outlet and return empty bottles, and ensures soda is always readily available.
  • Efficiency: Increases the variety of flavors readily available to consumers and reduces the need to store ready-made drinks at home, saving storage space.
  • Cost: Reduced cost to the consumer compared with pre-packed carbonated beverages
  • Environmentally Friendly: Reduces the need to manufacture and create added waste in the form of plastic bottles.

SodaStream maintains a solid brand name in its markets and is introducing new and innovative products in order to maintain its leadership position. The company sells  its products through more than 35,000 retail outlets in more than 39 countries. The company has an attractive “razor/razor blade” business model, which is designed to increase sales of soda makers and exchangeable carbon dioxide cylinders (the “razors”), as well as to generate recurring sales of higher-margin consumables, consisting of carbon dioxide refills, carbonation bottles and flavors (the “razor blades”).

We invested in SodaStream when it was a private company and after enhancing management, creating new and innovative products implementing operational efficiencies and expanding the company geographically, the company went public on Nasdaq in November 2010.

For more information on SodaStream, please visit